What does Igor do?
Igor replies to your customer reviews for you — and above all, it wins back what most businesses let slip away: visibility, trust, and customers.
Replying to reviews isn't just politeness: it's your local presence
When a customer searches "restaurant near me" or "hairdresser + your city", they don't just compare star ratings: they open two or three listings and read. And what they read isn't only the review — it's also what the owner replied. A listing where every customer gets an answer, regularly and quickly, looks like a place that is alive and attentive. A silent listing leaves the last word to the unhappy customer.
Let's be precise, because a lot of tools overpromise here: Google explains that local ranking rests first on three factors — relevance, distance and prominence. Replying to reviews games none of them. What Google does do is explicitly recommend that businesses reply to their reviews, and a living profile, where every customer gets an answer, is more useful and more reassuring to someone still deciding. That is where it counts.
The number that stings: the vast majority of consumers read reviews before walking in — and they look at the owner's reply as much as the review itself. A well-handled negative review reassures more than a listing with no replies at all.
Boosting your online presence, concretely
"Being online" isn't about a forgotten website. For a local business, your real storefront is your Google listing, your Facebook reviews, your Trustpilot or Tripadvisor ratings. That's where the customer decides, in a few seconds. Strengthening that presence comes down to three levers:
- Consistency. A lively listing with recent replies climbs and builds trust. A frozen one slips.
- Speed. Replying in hours rather than weeks changes everything: the customer feels valued, and prospects see it.
- Reply quality. A well-judged reply — warm on a good review, calm and professional on a bad one — protects your image far better than an awkward silence.
The catch? These three levers take time and consistency — exactly what you lack when you run a business. That's where Igor steps in.
What Igor does while you work
Igor watches your reviews continuously. As soon as a new one lands, it reads it, gauges the tone, and writes a flawless reply in the customer's language — French, English, Spanish, German… It emails it to you with three buttons: Publish, Edit, Ignore. You approve in one click, and the reply goes out from your official account. Five seconds of your time.
On good reviews, Igor thanks sincerely and makes people want to come back. On tricky ones, it stays calm, empathetic and professional: it never gets defensive, admits nothing risky, and offers to continue privately. No clumsy reply written in a moment of irritation.
And negative reviews? Those matter most. A composed reply to an unhappy customer turns a hesitant future reader into a reassured customer. Igor is built precisely to defuse, not inflame.
You stay in control, always
Igor never publishes without your approval — unless you enable Autopilot, and only on 4- and 5-star reviews. Publishing goes solely through the platforms' official APIs: no bot drives your account for you, so you stay within their terms of service. You disconnect Igor in one click, and your data is deleted within 30 days.
Go further
Ready to let Igor handle it?
It starts with your overdue reviews.