Choosing your tool

Google review management software

Most review tools sell you a dashboard: one more tab, one more password, one more habit to build. Three weeks later nobody opens it and the reviews go unanswered again. Here are the criteria that actually matter when picking a tool — and why Igor is built the other way round.

The real question: does the tool come to you?

Software that waits for your visit loses against your working day. Igor has no interface to check daily: as soon as a review lands, the reply arrives in your inbox with three buttons — Publish, Edit, Ignore. You answer from your phone, between two customers.

Which platforms are really covered, no hand-waving

Plenty of tools claim "every platform" and leave you copy-pasting everywhere. Ours is spelled out: Google is available; Facebook and Trustpilot are coming; Tripadvisor and Booking don't allow third-party publishing, so Igor writes the reply and you paste it in two clicks.

Price per location, not the headline price

Always compare what the second and third location cost. Igor starts at €12/month, the Comfort plan covers up to 3 listings, the Agency plan 10 listings with white label at €79/month. Each listing keeps its own tone, signature and history.

Dashboard or email replies?

On paper both approaches are equal. Inside a shop owner's day they are not.

	Dashboard software	Igor
To see a new review	Open the tool and log in	The email arrives on its own
To reply	Write it yourself in the interface	The reply is already written, you approve
From a phone	Depends on the app	Any mail app
Evenings and weekends	Only if you remember to open it	Igor works, you approve whenever
Foreign-language reviews	Translate it yourself	Written in the customer's language
After three weeks	The tab is usually abandoned	The email keeps arriving

Igor handles the replies for you. It reads every review, writes a fitting reply in the customer's language and emails it to you — you approve in one click, in 5 seconds. See how it works →

Frequently asked questions

What's the difference between Igor and review management software?+

Classic software gives you one more dashboard to check. Igor doesn't ask you to come: it emails you the reply and you approve in one click from your inbox. No tool to open, no habit to build.

Can I use Igor for several businesses?+

Yes. The Comfort plan covers up to 3 locations, the Agency plan up to 10 with white label — handy if you manage your clients' listings. Each listing has its own settings: a restaurant and a hair salon don't reply the same way.

Is there anything to install?+

No. You connect your Google listing from your browser, answer a few personalisation questions, and everything then happens by email. It takes three minutes.

What happens if I stop?+

You disconnect Igor in one click from each listing: access is revoked immediately. Your data is deleted within 30 days. Your reviews and already published replies stay with Google — they are yours.

Is there a commitment?+

No, and the trial lasts 14 days. You stop whenever you like from your workspace.

Also worth a look

Automating your Google review repliesHow to automate Google review replies: what can safely run on its own, what must stay under your approval, and how Igor handles it. From €12/month. AI for replying to Google reviewsCan AI reply to your Google reviews for you? What it does well, what it must never do, and how Igor drafts your replies — you approve in one click. From €12/month.

Igor for your trade

Replying to Google reviews when you run a local businessShop owners and tradespeople: keep a flawless Google listing by replying to all your reviews, without giving up your evenings. Example replies, FAQ. Igor writes, you approve in one click. Replying to Google reviews when you run a car garageGarages and mechanics: reassure future customers by replying to your Google reviews in the right tone. Example replies, trade FAQ. Igor writes, you approve in one click.

Also worth reading

Replying to Google reviews: the practical guideHow to reply to a positive or negative Google review, with the right tone, quickly — and without making difficult situations worse.

A flawless presence, without giving up your evenings

Igor replies to your reviews, you approve in one click. From €12/month.

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