Guides & tips
Online visibility & customer reviews
Concrete tips to make your business visible online, polish your Google listing and manage your reviews — without spending your days on it.
How to grow your business online when you're short on time
Google listing, customer reviews, online presence: the concrete levers to make your local business visible online, even when you're short on time.
Improving your business's visibility on Google
Google Business Profile, reviews, replies, local signals: the best practices to rank higher in Google results near you.
Replying to Google reviews: the practical guide
How to reply to a positive or negative Google review, with the right tone, quickly — and without making difficult situations worse.
Customer reviews: how they bring in more people
Why customer reviews weigh so heavily in the buying decision, and how to make the most of them without ever cheating: collecting, replying, handling negative reviews.
Removing a fake Google review: the steps to follow
A fake or unfair review on your Google listing? Here's how to report it, when it succeeds, and how to limit the damage in the meantime.
Are you required to reply to customer reviews?
Replying to reviews isn't a legal obligation — but it's strongly recommended, and Google itself encourages it. Here's why, and how to do it well.
How to improve your Google rating, honestly
Raising your average Google rating takes method, not fake reviews: steady collection, careful replies, customer experience. Here's how to go about it.
Looking for tips for your trade? See how Igor replies to reviews for a restaurant, salon, garage, hotel or shop, with concrete examples.
Igor replies to your reviews, you approve in one click
Online presence without the chore. From €12/month.