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AI & customer reviews

AI for replying to Google reviews

Replying to one review takes five to ten minutes: read it, find the right tone, get the spelling right, sometimes translate. Multiply that by the reviews you receive and you see why most Google listings stay silent. AI handles the writing part very well. It must not handle the rest — and that is exactly where tools differ.

What AI genuinely does well on a review

Read the review, identify the subject (the wait, the price, the welcome, the cleanliness), gauge the tone, and produce a correct, polite, typo-free reply in the customer's language. On those four points a well-guided AI matches a rushed human — and it does it at 11 pm on a Sunday.

What AI must never do for you

Publish before you have read it. A review mentioning food poisoning, a dispute, a former employee or the threat of a lawsuit commits your business, not a piece of software. Igor flags those sensitive reviews and sends them to you for review instead of treating them like the rest.

Generic AI knows neither your business nor your tone

Pasting a review into a chatbot gives you a lukewarm, recognisable, interchangeable answer. Igor works from your trade, the tone you picked (warm, plain, professional), your signature and your past edits: the more you correct it, the more it sounds like you.

Igor handles the replies for you. It reads every review, writes a fitting reply in the customer's language and emails it to you — you approve in one click, in 5 seconds. See how it works →

Frequently asked questions

Yes for the writing, no for the decision. Igor reads the review, understands its meaning and tone, and drafts a personalised reply that lands in your inbox. You approve, edit or ignore. Nothing goes out without your consent, unless you deliberately switch on Autopilot for 4- and 5-star reviews.
They see a reply published from your account, in your name, in your tone. A reply that is generated then read by you is nothing like robotic text — what gets spotted is the recycled template, not the AI. That is why Igor starts from the actual review, never from a canned answer.
Google asks for helpful, sincere replies that follow its content policies; it does not judge the tool used to write them. What matters is that the reply is yours, published from your account, and compliant. That is exactly how Igor works.
Drafting runs on Google's Gemini API, framed by our own instructions: tone, length, and a ban on promising compensation, admitting fault or arguing a disputed fact. The model only sees the review text and your listing's settings.
Every email offers "Edit": you adjust the text before publishing. Igor takes your corrections into account for the next reviews.

Also worth a look

Google review reply generatorPaste a Google review, pick the trade and the rating: the generator writes the reply in seconds. Free, no sign-up. Igor can then do it for every review. Automating your Google review repliesHow to automate Google review replies: what can safely run on its own, what must stay under your approval, and how Igor handles it. From €12/month.

Igor for your trade

Replying to Google reviews when you run a restaurantRestaurant owners: how to reply to your Google reviews quickly and in the right tone, even in the evenings and on weekends. Example replies and FAQ. Igor handles it, you approve in one click. Replying to Google reviews when you run a hotelHoteliers: reply to your Google reviews (and in every language) without giving up your nights. Example replies, trade FAQ. Igor drafts the reply, you approve in one click.

Also worth reading

Replying to Google reviews: the practical guideHow to reply to a positive or negative Google review, with the right tone, quickly — and without making difficult situations worse.

A flawless presence, without giving up your evenings

Igor replies to your reviews, you approve in one click. From €12/month.

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