Replying to one review takes five to ten minutes: read it, find the right tone, get the spelling right, sometimes translate. Multiply that by the reviews you receive and you see why most Google listings stay silent. AI handles the writing part very well. It must not handle the rest — and that is exactly where tools differ.
What AI genuinely does well on a review
Read the review, identify the subject (the wait, the price, the welcome, the cleanliness), gauge the tone, and produce a correct, polite, typo-free reply in the customer's language. On those four points a well-guided AI matches a rushed human — and it does it at 11 pm on a Sunday.
What AI must never do for you
Publish before you have read it. A review mentioning food poisoning, a dispute, a former employee or the threat of a lawsuit commits your business, not a piece of software. Igor flags those sensitive reviews and sends them to you for review instead of treating them like the rest.
Generic AI knows neither your business nor your tone
Pasting a review into a chatbot gives you a lukewarm, recognisable, interchangeable answer. Igor works from your trade, the tone you picked (warm, plain, professional), your signature and your past edits: the more you correct it, the more it sounds like you.
An official Google connection you can cut at any time
You link your Google Business Profile from Google's official sign-in page: you never share your password, with Igor or anyone else. Access can be removed in two clicks from your Google account, and Igor does nothing but read your reviews and publish the replies you approved.
Why a dedicated AI rather than a general-purpose assistant?
An assistant like ChatGPT can write a reply to a review. But for every review you have to copy it, explain the context, ask for the reply, fix it, copy it back, open your Google listing and publish it: for ten reviews a week, about seventy steps. Igor does one thing, and does it without you having to think about it.
General AI assistant
Igor
Spotting a new review
Go and check your listing
Igor sees it and brings it to you
Giving context
Explain it again every time
Trade, tone and signature already set
Publishing on Google
Copy-paste into the listing
One click in the email
Sensitive review (dispute, health)
Handled like the others
Flagged and sent to you for review
Your style
Starts from scratch every conversation
Learns from your edits
Ten reviews a week
About 70 steps
Ten clicks
Igor handles the replies for you. It reads every review, writes a fitting reply in the customer's language and emails it to you — you approve in one click, in 5 seconds. See how it works →
Frequently asked questions
Yes for the writing, no for the decision. Igor reads the review, understands its meaning and tone, and drafts a personalised reply that lands in your inbox. You approve, edit or ignore. Nothing goes out without your consent, unless you deliberately switch on Autopilot for 4- and 5-star reviews.
They see a reply published from your account, in your name, in your tone. A reply that is generated then read by you is nothing like robotic text — what gets spotted is the recycled template, not the AI. That is why Igor starts from the actual review, never from a canned answer.
Google asks for helpful, sincere replies that follow its content policies; it does not judge the tool used to write them. What matters is that the reply is yours, published from your account, and compliant. That is exactly how Igor works.
Drafting runs on Mistral AI, a French model hosted in the European Union, framed by our own instructions: tone, length, and a ban on promising compensation, admitting fault or arguing a disputed fact. The model only sees the review text and your listing's settings.
Every email offers "Edit": you adjust the text before publishing. Igor takes your corrections into account for the next reviews.
Yes, that is what it is built for. You connect your Google Business Profile from Google's official page, Igor picks up new reviews on its own and publishes the reply on the listing as soon as you approve it.
In the language of the review: a tourist writing in English, Spanish, German or Italian gets a reply in their language, with the same tone and signature as your other replies.
Yes. Pay per reply at €0.50 whatever the number of listings, or go unlimited at €10/month for one listing and €8.50 per extra listing; the Agency plan covers 10 listings with team management and white label. Each location keeps its own tone, signature and settings.
Google reviews are picked up and published automatically. For a review received elsewhere (Facebook, Trustpilot…), you can paste it into your account: Igor drafts the reply and you copy it onto the platform. Direct connections to other platforms are rolling out gradually.