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Automation

Automating your Google review replies

"Automating" does not mean letting a robot talk to your customers. The trickiest reviews are exactly the ones where a clumsy reply costs the most. Good automation sorts: it takes on what is repetitive and hands you back what matters. Here is where the line sits, and how Igor draws it.

What can safely run on its own

Unreserved 4- and 5-star reviews. A sincere, personalised thank-you published the same day carries no risk and does exactly what a living listing should. That is the precise scope of Autopilot — deliberately narrow.

What must never be automated

Negative reviews, complaints, anything touching health, a dispute, an employee or a refund. Those replies commit your business and deserve your ten seconds of reading. Igor still drafts them — it just doesn't send them alone.

Why speed matters more than volume

A customer who gets a reply the next day feels heard; two weeks later they have moved on and the next reader sees a listing that doesn't answer. The point of automation isn't replying to more reviews, it's replying fast, always, even when you're on the floor.

How Igor automates, step by step

Four steps, only one of which asks anything of you.

  1. It watches your listing. Igor regularly picks up new reviews on your Google listing. Nothing to launch, nothing to check.
  2. It reads and sorts. Every review is classified: plainly positive, positive with a caveat, negative, or sensitive (health, dispute, accusation, questionable content). That classification decides what happens next.
  3. It writes the reply. In the language of the review, in the tone you chose, with your signature. The reply lands in your inbox with three buttons: Publish, Edit, Ignore.
  4. You approve — or you let it run. One click and the reply goes out from your official account. Switch on Autopilot and 4- and 5-star reviews with no negative text go out on their own, with a recap for you; everything else still waits for your approval.

Igor handles the replies for you. It reads every review, writes a fitting reply in the customer's language and emails it to you — you approve in one click, in 5 seconds. See how it works →

Frequently asked questions

Partly, and deliberately so. With Autopilot, 4- and 5-star reviews with no negative text are handled on their own. Sensitive reviews always come back to you for approval: those are the ones where a clumsy reply costs the most.
Publishing goes solely through the platforms' official interfaces, using the permission you explicitly grant: no bot drives your account for you, so you stay within their terms of service. You revoke access in one click.
No, because Igor starts from the review text, not from a template. Two 5-star reviews on the same business produce two different replies, each picking up what the customer actually wrote.
Any time, listing by listing, from your settings. You then go back to approving 100% of replies manually.
The time to read an email and click: about five seconds per review, whenever suits you.

Also worth a look

AI for replying to Google reviewsCan AI reply to your Google reviews for you? What it does well, what it must never do, and how Igor drafts your replies — you approve in one click. From €12/month. Google review management softwareCompare Google review management tools: dashboard or email replies, pricing, platforms covered, multi-location. Igor from €12/month, with no tool to open.

Igor for your trade

Replying to Google reviews when you run a restaurantRestaurant owners: how to reply to your Google reviews quickly and in the right tone, even in the evenings and on weekends. Example replies and FAQ. Igor handles it, you approve in one click. Replying to Google reviews when you're a hairdresser or beauty salonHair and beauty salons: look after your Google reviews with fast, well-crafted replies. Example replies, trade FAQ. Igor drafts, you approve in one click.

Also worth reading

Replying to Google reviews: the practical guideHow to reply to a positive or negative Google review, with the right tone, quickly — and without making difficult situations worse.

A flawless presence, without giving up your evenings

Igor replies to your reviews, you approve in one click. From €12/month.

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