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Replying to Google reviews when you're a hairdresser or beauty salon

In hair and beauty, everything hinges on trust and word of mouth — and modern word of mouth is Google reviews. A client picks their salon by reading the feedback and checking whether the owner takes the time to reply. Between two appointments, it's hard to get to it. Here's how to keep a lively listing without cutting into your services.

A polished image, right down to your replies

Your craft is all about attention to detail. A listing where every review gets an elegant reply extends that care online. Igor writes replies in your image, which you adjust and approve in seconds.

Reply between two clients, without thinking about it

You're on your feet all day, hands busy. Igor drafts the reply as soon as a review arrives and emails it to you: you approve on your break, in one click, without ever interrupting a service.

Handle a delicate complaint with tact

A colour that didn't land, a wait beyond the appointment time: Igor phrases an empathetic reply that invites the client to talk it over in the salon, with no public back-and-forth — the best way to turn disappointment into a returning client.

Example replies signed by Igor

Here is how Igor replies to real reviews from your trade — you always keep the last word before publishing.

Sofia L. · Google ★★★★★
Always top-notch! Really attentive, the cut is exactly what I wanted and the atmosphere is lovely. I recommend without hesitation.
Igor's reply

What a pleasure to read this, thank you so much! Delighted that the cut and the salon's atmosphere please you this much — the whole team will be touched. See you very soon for your next appointment!

Nadia B. · Google ★★★★★
The colour result was nothing like what I asked for, and I waited 30 minutes past my appointment time. Disappointed for the price.
Igor's reply

We're sincerely sorry for the wait and for a colour that didn't meet your expectations: that's not the experience we want to offer. We'd genuinely like to put it right — write to us or drop by the salon and we'll be glad to arrange a redo.

Igor handles the replies for you. It reads every review, writes a fitting reply in the customer's language and emails it to you — you approve in one click, in 5 seconds. See how it works →

Frequently asked questions

Even more so than for a big chain: closeness and the client relationship are your strength. Every careful reply puts it forward for future clients discovering your salon on Google.
With empathy and without defending yourself in public: thank them for the feedback, express regret and offer a redo or a private chat. Igor writes this kind of composed reply, which you approve before publishing.
Igor works from the actual content of the review (cut, colour, treatment, welcome, wait…) and your personalisation settings. It only mentions what the client raised, and learns from your edits over time.
Yes. You set the tone (warm, understated…) and your signature once and for all. Igor sticks to it, and you can always tweak a reply before publishing.

Other trades

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A flawless presence, without giving up your evenings

Igor replies to your reviews, you approve in one click. From €12/month.