Improving your business's visibility on Google
Google doesn't rank businesses at random. It relies on signals — and many are within your reach, with no technical skills. Here are the most useful ones to appear higher in local searches.
Complete (really) your Google Business Profile
A complete listing is treated better than a half-empty one: precise category, description, exact hours, service area, recent photos, products or services. Every field filled in is one more signal.
Also make sure your name, address and phone are identical everywhere (site, networks, directories): inconsistencies confuse Google.
Collect reviews, regularly
Volume and freshness of reviews matter. A steady flow of new reviews beats a one-off wave. Simply ask for them, at the right moment (after a purchase, a successful service).
Never cheat: fake reviews get spotted and can penalise your listing.
Reply to your reviews — Google recommends it
Replying shows a lively, engaged business. Google itself states that replying to reviews can improve your local visibility and customer trust.
What matters is consistency and speed: a reply within the hour beats one three weeks later.
Don't neglect the other signals
Regular photos, the occasional Google post, a site (even a simple one) that loads fast on mobile, a few citations in local directories: small pluses that, combined, put every advantage on your side.
Igor handles the replies for you. It reads every review, writes a fitting reply in the customer's language and emails it to you — you approve in one click, in 5 seconds. See how it works →
Also worth reading
A flawless presence, without giving up your evenings
Igor replies to your reviews, you approve in one click. From €12/month.