Are you required to reply to customer reviews?
No law requires a business to reply to its reviews. But there's a world between "not mandatory" and "pointless": replying is one of the most rewarding things you can do for your image and visibility.
Not an obligation, but a strong signal
Replying to reviews isn't governed by any legal obligation. But not replying sends a signal: that of a business that doesn't follow what's said about it. Conversely, a listing where every review gets a reply looks lively and serious.
What Google thinks
Google explicitly recommends replying to reviews to strengthen local visibility and customer trust. Every reply is a signal of activity that works in your favour in local ranking.
Reply to all, not just the negative ones
Thanking a positive review builds loyalty and encourages others to contribute; replying calmly to a negative one reassures future customers. Ideally you reply to all of them, quickly and in the customer's language — which, by hand, quickly eats your time.
That's where Igor takes over: it drafts every reply, you approve. Consistency, without the chore.
Igor handles the replies for you. It reads every review, writes a fitting reply in the customer's language and emails it to you — you approve in one click, in 5 seconds. See how it works →
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A flawless presence, without giving up your evenings
Igor replies to your reviews, you approve in one click. From €12/month.