Replying to Google reviews when you run a local business
Shop, tradesperson, service provider: whatever your trade, your future customers discover you first on Google. They look at your rating, read the latest reviews and check whether you take the time to reply. Keeping that presence up when you're running things solo is a headache. Here's how to do it simply.
A lively listing that inspires trust
A business that replies to its reviews looks attentive and serious. Igor helps you leave no review unanswered, positive or negative — the most reassuring signal for a customer discovering you.
Zero chore once the day is done
Replying to a review properly takes time, and that time you don't have after closing. Igor drafts the reply and emails it: you approve in one click, whenever it suits you.
The right words, even on difficult reviews
An unhappy customer, a misunderstanding: Igor offers a calm, professional reply that soothes and invites them to continue privately, without ever inflaming things in public.
Example replies signed by Igor
Here is how Igor replies to real reviews from your trade — you always keep the last word before publishing.
Hélène D.· Google★★★★★
Warm welcome, great advice and a wide choice. You can tell it's run by a professional who loves their trade. Highly recommend!
Igor's reply
A big thank you for this message, it warms our hearts! Delighted that the welcome and the advice pleased you — that's what drives us every day. We look forward to seeing you again very soon.
Marc T.· Google★★★★★
Long wait and nobody to help. I ended up leaving without buying. Shame, the products look good.
Igor's reply
Thank you for flagging this, and our apologies for the wait and the lack of availability that day: that's not the experience we want to offer. We're working on it with the team. Do come back and see us, or write to us — we'd be glad to serve you better.
Igor handles the replies for you. It reads every review, writes a fitting reply in the customer's language and emails it to you — you approve in one click, in 5 seconds. See how it works →
Frequently asked questions
Yes, even more so: with few reviews, each one weighs heavily on a future customer's decision. A careful reply to every review builds a solid reputation, review after review.
Igor handles the reviews on your Google listing and, in time, other platforms. It writes the reply based on the actual content of the review, whatever the sales channel mentioned.
On the contrary: a composed reply shows the next readers that you take feedback seriously. A negative review with no reply worries people more than one that's well handled. Igor helps you find the right tone.
A few minutes: you set your tone and signature, and Igor gets to work. After that, all you have to do is approve the replies it drafts, in one click.