For a hotel, online reputation is the whole battle: travellers book after comparing ratings and reading the property's replies. Reviews come in non-stop, often in a foreign language, weekends and public holidays included. Here's how to keep a polished reply for every guest, without tying up the front desk day and night.
Reply to every traveller, in their language
Your guests come from everywhere. Igor detects the review's language and writes the reply in that same language — English, German, Spanish, Italian… A welcome that carries over online, without juggling a translator.
A continuous presence, without constant watch
Reviews land at all hours. Igor handles them as they arrive and emails you the reply: the front desk approves in one click when it has a moment, without turning into a 24/7 review moderator.
Turn a disappointment into a future booking
A room not ready, night-time noise: Igor phrases an empathetic, responsible reply that invites the guest to talk it over directly. Handled well, a criticism reassures the next travellers about how serious you are.
Example replies signed by Igor
Here is how Igor replies to real reviews from your trade — you always keep the last word before publishing.
Marta G.· Google★★★★★
Beautiful hotel, spotless room and a very warm welcome at the desk. The breakfast was excellent. We will definitely come back.
Igor's reply
Thank you so much for your review! We're delighted the room, the welcome and the breakfast lived up to your expectations — I'll pass your kind words to the whole team. We can't wait to welcome you back on your next stay.
Élodie F.· Google★★★★★
Room not ready on arrival and a lot of street noise at night. Shame, because the staff were friendly. Hard to get a good night's sleep.
Igor's reply
Thank you for flagging these points, and our sincere apologies for the room that wasn't ready and for the noise that disturbed your night: that's not the stay we want to offer. We're looking today at what can be improved on the street side. Please write to us directly — we'd genuinely like to welcome you back in better conditions.
Igor handles the replies for you. It reads every review, writes a fitting reply in the customer's language and emails it to you — you approve in one click, in 5 seconds. See how it works →
Frequently asked questions
Yes: it replies in the language of the review. A traveller writes in English or German, you get a reply ready to publish in that language — a real asset for a property welcoming an international clientele.
With empathy and responsibility: thank them for the feedback, express regret on the points raised and offer to continue privately, without justifying yourself line by line. Igor writes in that spirit, you approve before publishing.
Igor drafts the reply whatever the source. On platforms where direct publishing isn't possible yet, it prepares the reply for you to paste in two clicks from the email — never any risky automation on your accounts.
That's exactly the point: Igor prepares the replies continuously and queues them for your approval. You clear the pile when you have a moment, one click per review.